Write a note on Crisis Communication

CRISIS COMMUNICATION

Crisis management is a  key PR  function. This has  become an  important part of PR as  it specializes in dealing with negative public opinion when the company is in trouble. A crisis can blow up at any time, and unless it is handled calmly and effectively, it may have disastrous results; a career or a company can be ruined.

Planning for a crisis involves planning for a possible crisis in the first place and quickly providing clear information and when a crisis hits. The key to good crisis management is information.

Principles of Crisis PR:

Be prepared

Provide background information

Manage information flow

Agree to a commonplace of action

Be authoritative