Earlier we had reported about the Chinese Smartphone maker being Apple’s rival, Xiaomi has come to India. It is often referred to as Apple of China. Xiaomi has launched its official website in India, is ready to enter the fiercely competitive Indian Smartphone market in next few weeks.
“Namaste, Mi Fans! We have officially arrived in India. Join us on this incredible journey at http://www.mi.com/in,” said a tweet on the company’s official twitter handle.
Xiaomi was founded in 2012 by entrepreneur Lei Jun, the Beijing-based firm has become one of China’s biggest Smartphone manufacturers and mobile app developers. According to the company’s website, it has already sold over 17 million handsets in China. Its portfolio includes devices such as Mi 3, the Redmi, Mi Wi-Fi and Mi Box, among others. Xiaomi launched its products in Singapore in February this year.
Analysis of first quarter of 2014:
Samsung was the market leader in the category with 35% market share, followed by Micromax (15%), Karbonn (10%), Lava (6%) and Nokia (4%).
The Indian Smartphone market is currently having a stiff competition between local and international brands. 17.59 million Smartphones were shipped into India in comparison to 6.14 million in the same period of 2013.
– By Anand Thakkar
9 Comments